The Magic of the Digital Realm

8 Key Takeaways From Wunderman Thompson’s Into the Metaverse

1. As more people spend time online, digital third spaces are becoming the new hangouts,

Takeaway

2. We’re replicating our routines, interests and obsessions in digital worlds

Takeaway

“Gaming is replacing not just old games, but also TV and Netflix”

Daniel Li, partner, Madrona Venture

3. Gaming platforms are merging social media, gameplay and entertainment

Takeaway

“It makes sense that virtual objects would have real monetary value, It’s no different from the way we buy clothes in the real world as a form of self-expression or status.”

Aglet creator Ryan Mullins told Fast Company

“People are going to start seeing value in digital items and realize that they’d rather interact with a digital item, or have an infinite wardrobe of digital fashion items but a very limited wardrobe of physical items.”

Kevin Murphy, The Fabricant

4. More people are switching on tech for health benefits

Takeaway

5. Online habits are evolving

Takeaway

6. Virtual venues are evolving beyond video games into destinations

Takeaway

7. XR is transforming physical spaces for a new category of blended events

Takeaway

8. The virtual real-estate market is heating up

Takeaway

“Brands can push the boundaries of creativity in the metaverse and offer experiences that are unrepeatable in real life”

Christina Wooton, vice president of brand partnerships, Roblox

Thank you for Reading

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Helping investors hack through the weeds to find the crypto gems at cryptojungle.io. Musings at stevenlmiller.me

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